Website redesign
A website redesign that keeps what already works.
We renew the structure, content and visual system of an existing website, retaining valuable parts and planning the move to the new solution deliberately.
Request a free conceptWhy it matters
A redesign is not a new coat of paint. It is a decision about what to keep and what to change.
An older website may contain useful copy, visited pages and URLs with incoming links. Replacing everything without review can destroy value that already exists. The other extreme changes colours while retaining confusing structure, slow technology and content that no longer reflects the offer.
We begin with an audit. We compare current content with what the company sells today and review navigation, mobile behaviour and technical constraints. Useful material is retained or refined; weak parts are replaced. When URLs change, redirects are prepared and the production release is checked for people and search engines.
What the work covers
For companies whose website no longer reflects the offer visually, editorially or technically, but still contains useful pages, data or search visibility.
- 01
The audit identifies strengths and weaknesses in content, structure, visual hierarchy, mobile use, performance and basic SEO. Decisions are based on evidence rather than taste alone.
- 02
A new content architecture keeps valuable information and removes duplication. Copy is aligned with the current offer and customer questions, not the limitations of the old template.
- 03
The visual system unifies typography, colour, spacing and interaction. Responsive behaviour is designed from the beginning instead of shrinking a desktop page at the end.
- 04
Migration covers agreed content, forms, metadata, sitemap and redirects for important old URLs. Ongoing care is a separate service with a clearly defined scope.
How we work
From brief to release.
- 01
We review the current website, important URLs, content, technical limitations and the business reason for the redesign.
- 02
We design the new structure and visual direction, retaining useful material, revising outdated sections and filling essential gaps.
- 03
We migrate agreed content, test the new site, prepare redirects and verify the production URLs after approval.
Frequently asked questions
What to know before we begin.
Does all existing content have to be discarded?
No. The audit distinguishes valuable material from outdated content. Useful copy, visited pages and important information can be retained, edited and moved into a clearer structure.
What happens to old URLs?
Important addresses are mapped to their replacements and permanent redirects are prepared where hosting allows. This reduces broken links and helps search engines understand the move.
Is ongoing maintenance automatically included?
No. Technical or content support can be agreed after launch, but it always has its own scope and working arrangement. A redesign does not bind you to an undefined retainer.
First direction / No obligation
See the direction first.Then decide.
We prepare the first visual homepage direction free of charge, giving you something concrete to evaluate before agreeing on the complete build.
Request a free concept